- Introduction: Why add highlights to your Instagram business page?
- What are Instagram highlights?
- How to create an Instagram highlight
- How to add an Instagram highlight to your business page
- Why you should use Instagram highlights for your business
- Tips for creating successful Instagram highlights
- How to use Instagram highlights to drive traffic to your website
- How to use Instagram highlights to promote your products or services
- How to use Instagram highlights to build your brand
- How to use Instagram highlights to engage with your audience
If you’re looking to add some extra flair to your Instagram Business Page, highlights are a great way to do it! In this post, we’ll show you how to add highlights to your page, and give you some ideas for what kinds of content to include in them.
Checkout this video:
Introduction: Why add highlights to your Instagram business page?
As a business, it’s important to make a good first impression—and your Instagram business page is no exception. Unfortunately, with only one image and three lines of text visible above the fold, you have a limited amount of real estate to make that happen.
That’s where Instagram highlights come in. By curating a selection of your best content and feature it prominently on your page, you can give visitors a better idea of what your business is all about—and get them one step closer to becoming a customer.
In this article, we’ll show you how to add highlights to your Instagram business page.
What are Instagram highlights?
Instagram highlights are a great way to showcase your best content and stories in one place. They’re perfect for promoting your brand, product, or service, and can be customized to match your branding. You can add highlights to your Instagram business page by creating a new highlight, or by adding existing content to an existing highlight.
How to create an Instagram highlight
Adding highlights to your Instagram business page is a great way to showcase your best content and make it easy for customers to find what they’re looking for. Highlights are also a great way to keep your page organized and tidy.
Creating an Instagram highlight is easy! Just follow these simple steps:
1. Go to your profile and tap the “Edit Profile” button.
2. Tap “Add Highlights.”
3. Select the photos or videos you want to add to your highlight and tap “Done.”
4. Give your highlight a name and tap “Add.”
5. That’s it! Your highlight will now appear on your profile page.
How to add an Instagram highlight to your business page
Instagram has quickly become a powerful tool for businesses. The platform now lets businesses post content, add links, run ads, and sell products—and that’s just the beginning.
If you want to make the most of your business’s Instagram page, you need to start utilizing Highlights. Highlights are a way to group together your best Instagram Stories so they’re easy for your followers to find and view later.
Here’s how to add an Instagram highlight to your business page:
1. Go to your business profile on Instagram and click on “Edit Profile.”
2. Under “Highlights,” click on the “+ New” button.
3. Give your new highlight a name (e.g., “Products,” “Behind the Scenes,” etc.), then select the Stories you want to include in that highlight by clicking on them. You can also add a cover photo for your highlight by clicking on the “Cover Photo” button.
4. Once you’ve selected all the Stories you want to include, click on the “Done” button in the top right-hand corner.
5. Your new Instagram highlight will now be visible on your business page for all your followers to see!
Why you should use Instagram highlights for your business
If you’re like most people, you probably scroll right past the Stories section on Instagram. But for businesses, story highlights are a great way to show potential customers what your brand is all about.
Unlike regular stories, which disappear after 24 hours, story highlights stay on your profile forever. That means they’re a valuable way to show off your products, services, and brand personality to anyone who visits your page.
Here are a few tips for using story highlights to promote your business:
1. Use descriptive titles and clear thumbnails
Your titles and thumbnails should give viewers a good idea of what they’ll find in each highlight. For example, if you have a highlight reel of product videos, use a title like “Product Videos” and choose a thumbnail that features one of your products.
2. Organize your highlights by topic
Grouping similar stories together will make it easier for viewers to find the content they’re looking for. You can also use highlights to tell a story or showcase different aspects of your brand. For example, you could have separate highlights for behind-the-scenes footage, customer testimonials, and product demonstrations.
3. Keep your highlights updated
Stale content is never going to impress anyone, so make sure to regularly delete old highlights and replace them with new ones. You can also move highlights around so that the most relevant ones are featured at the top of your page.
Tips for creating successful Instagram highlights
Instagram highlights are a great way to showcase your best content and bring attention to specific stories you want your followers to see. Whether you’re a business or an individual, highlights can help you better connect with your audience and give them a more complete picture of who you are.
Here are some tips for creating successful Instagram highlights:
1. Choose a cover image for each highlight that is representative of the content within it. This will help viewers understand what they’re about to see and pique their interest.
2. Keep your highlights organized by theme or content type. This will make them easier for viewers to navigate and find the most relevant stories for them.
3. Make sure each highlight has enough content to give viewers a sense of what it’s about. Instagram allows up to 10 seconds of video or 100 photos per story, so take advantage of this limit to include as much relevant content as possible.
4. Use descriptive titles for each highlight so viewers know what they’re going to see before they click on it. Titles should be concise yet descriptive, and emojis can be used to further draw attention to the highlight.
5. Edit each story before adding it to a highlight to ensure it flows well with the others in the same category. You can do this by trimming unnecessary footage or removing distracting elements from photos using Instagram’s built-in editing tools.
By following these tips, you can create attractive and effective Instagram highlights that will help you better engage with your audience and promote your business or personal brand effectively on this popular social media platform.
How to use Instagram highlights to drive traffic to your website
Instagram highlights are a great way to drive traffic to your website or blog. You can use them to showcase your products and services, highlight customer testimonials, or even share behind-the-scenes footage of your business.
To add an Instagram highlight, first create a new highlight from your profile page. Then, select the photos and videos you want to include in the highlight. You can add a title and description for each photo or video, and even choose a cover image for your highlight.
Once you’ve created your Instagram highlight, you can share it on your other social media channels or embed it on your website or blog. Make sure to include a call-to-action so that your audience knows where they can go to learn more about your business.
How to use Instagram highlights to promote your products or services
If you want to add a little extra flair to your Instagram Business Page, you can do so by adding Highlights. Highlights are similar to Stories, but they last longer and can be customized with unique cover photos. You can use Highlights to promote your products or services, showcase customer testimonials, or highlight special events.
To add a Highlight, first go to your profile page and tap the “Edit Profile” button. Next, tap “Add Profile Highlight.” From here, you can select photos and videos from your camera roll, or choose ones that you’ve already posted to Instagram. Once you’ve selected the content you want to include in your Highlight, tap “Next.”
From here, you can give your Highlight a title and choose a cover photo. You can also decide whether you want the Highlight to appear on your profile page or not. When you’re finished, tap “Done.”
Your new Highlight will now appear on your profile page. When someone taps on it, they’ll be able to view the photos and videos that you’ve included. Keep in mind that you can add and remove items from your Highlights at any time.
How to use Instagram highlights to build your brand
Instagram highlights are a great way to showcase your brand and create a cohesive look for your page. By grouping together related posts, you can give your followers a better sense of what your business is all about. You can also use highlights to highlight specific products or services, promote sales or events, or just share your favorite content from the past.
To create a highlight, start by going to your profile and tapping the “Edit Profile” button. From there, tap “Add to Your Highlights” under “Edit Highlights.” You can then select the photos and videos you want to include, and give your highlight a name and description. Once you’ve created a highlight, it will appear on your profile page beneath your bio.
If you want to change the order of your highlights, or edit the name or description of an existing highlight, simply tap the “Edit Highlight” button from your profile page. When you’re finished making changes, tap “Done” in the top right corner of the screen.
How to use Instagram highlights to engage with your audience
Your Instagram business page is a great platform to share your brand’s story and connect with your target audience. A key way to do this is by using Instagram Highlights.
Instagram Highlights are curated collections of your best Instagram Stories, organized into categories and showcased on your page for all to see. They’re a great way to keep your best content front-and-center, and allow you to engage with your audience even after your Stories have expired.
Here are some tips on how to use Instagram Highlights to engage with your audience:
1. Use attractive covers: Just like with regular Instagram Stories, make sure your Highlights have engaging covers that accurately represent the content inside. This will help draw people in and get them interested in checking out your Highlights.
2. Organize them into categories: Grouping similar content together will make it easier for people to find what they’re looking for. For example, you could have a Highlights category for product demos, another for behind-the-scenes content, and another for customer testimonials.
3. Keep them updated: Keep your Highlights fresh by regularly adding new stories to them. This will keep people coming back for more, and help ensure that they don’t get stale over time.
4. Promote them: Make sure people know about your Instagram Highlights by promoting them on other channels, such as your website or email newsletter. You could also promote specific Highlights in individual Stories using the “swipe up” call-to-action.